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Email marketing gives you unprecedented reach, comparable only to social media channels. But when social media capabilities are limited, email fills the cup.

So let’s see why email marketing is necessary for your business.

1. Everyone uses email

more than half of the entire planet is using email right now. The widespread use of email makes it the ideal channel for your marketing. In today’s hyper-digital environment, chances are everyone you meet and everyone in your target audience is using email.

Unlike other marketing channels like print or broadcast, email gives you a two-way direct line with your target audience.

2. Mobile lets people check their email instantly

You click “send” on an email and immediately, hundreds, if not thousands, of people are notified via an e-flyer they carry in their pocket. How wonderful is that?

The combination of mobile and email marketing gives you an unmatched advantage in speed and reach in your marketing execution.

3. Email is a great way to keep your customers informed

Once you’ve grown your email list to a significant number (even 500 quality leads is a lot for a new business), you can send messages with just a few clicks of the button. no fees other than what you pay at your email marketing service provider.

Consider an important milestone in your business. Maybe you just overhauled your product and want to benefit your target customers.

To keep people informed, you may choose to run a digital ad, perhaps posting a press release in a newspaper. Both methods will cost you money and will generally attract indifferent prospects.

On the other hand, if you have an attractive mailing list of people who have voluntarily opted in to messages, you can send the same message to a cheering crowd for a fee for print or digital advertising. digital.

The more your list grows, the more your business grows.

4. Email helps you build brand awareness and appeal

Developing brand awareness is an essential activity for any business that is just starting up or looking to grow. Brand awareness is the intangible quality that drives consumers to choose your product over your competitors’ products. The better they know you, the more likely they are to buy from you.

So how does email build brand awareness?

Awareness comes from attracting attention. People know you when you show yourself.

You can use email in many ways to get the attention of your recipients. Using the email after requesting permission, you can send subscribers:


Industry Update
Expert advice
Market News
Update blog
All of these examples should be relevant to your industry, but should not speak directly to your company. These emails will help you build brand awareness and show your customers that you don’t just care about your own name. You can then email your product to stay on top.

5. The perfect email for personalized and targeted messaging

A marketer’s dream is to have a unique personalized value proposition for every potential customer. While marketing is far from complete, email marketing is doing a pretty good job in getting closer to that dream.

First, you can segment your mailing list based on customer characteristics that you think are relevant to your business. For example, if you are a sports brand, you can segment your customers based on the sports they enjoy.

This way, you can let your baseball fans know about your new custom baseball uniform without bothering the basketball fan who just signed up for Major League basketball news.

Second, marketing has a reputation for being impersonal, and email alleviates that concern.

Check out this example of an email generator from Pitchbox, an enterprise outreach service. You can choose to personalize your email through different fields. Most email marketing service providers allow you to do the same thing. You can address each recipient by name and company, or job title, even if you’re emailing thousands of people. These little additions can really make a difference in how people perceive your brand. Features of email
Email marketing has certain qualities that make it a great business resource for any small business.

6. Action on email drive

Every marketing message includes a call to action. You help someone recognize your brand, register, discover your new hot sauce flavor, visit your website, make a purchase, and more.

Email is a great way to inspire action. You can easily embed call-to-action buttons in your emails. These call-to-action buttons can do a ton of things. You can use them for:


Get people to sign up for your latest course
Direct them to your blog/website
Motivate them to sell
Request to share content on social networks
Offer discount
These are just a few of the things you can do to inspire action using email.

7. Email builds relationships and credibility

We’ve covered how email offers a sense of personalization that other marketing channels lack.

Personalization, or in other words, understanding your audience, is a huge step forward in building relationships with your customers. Email gives you the ability to proactively reach out to prospects and customers to show your enthusiasm and interest. People will definitely notice your enthusiasm.

Combining personalization and initiative, you have what it takes to build strong relationships. But to really take advantage of strong relationships, you can use email to boost your marketing if you use it to build credibility.

Credibility is a sign of authority and trust that people place in you. It is this badge that will help you stand out from the hustle and bustle of your competitors and messy email inboxes. Building your brand credibility through email is not difficult. You just need to keep your communication honest and genuine and show your expertise in your field.

8. Scalable Email

Scalability is directly related to your growth. In the case of email, scaling is simple. You scale as your subscribers grow.

The beauty of email is that you don’t need fancy metrics before your email list starts growing. Almost all email marketing software offers plans to expand as the list grows. This means you don’t have to pay unnecessary expenses upfront.

Another benefit of email is that you can scale the actions you take to 10 people, to take it to 100,000 people without a hitch.

9. Email is Measurable

Numbers, numbers and more numbers. As a marketer or business owner, you are probably well aware of all the numbers you have to deal with to justify your expenses.

Email marketing makes accounting and measurement easier. Most email marketing services give you access to important numbers like:


Email open rate
Click-through rate
Report delivery
Percentage of clicks
Emails opened by geographical area
Emails opened by devices

All this rich information makes it easy for you to justify your marketing activities while also giving you access to valuable, actionable data.

10. Email marketing is easy to adjust

If you run a print ad and find a typo, or you run a tv advert and receive a negative response from the public, it becomes really difficult, if not downright impossible to adjust your message. Not to forget such changes can make a huge dent in your marketing budget.

With email, all you’d have to do is resend an email, or acknowledge mistakes in your email by writing a follow-up email at almost no cost.

Another advantage of email marketing is that you can A/B test your subject lines. You can find out which subject line variants bring in the most click-rates, and you can devise future campaigns with this knowledge.

11. Emails are versatile by nature

Email marketing allows you to incorporate a broad scope of media in your messaging. You can choose to include text, images, videos, gifs or embedded content, and use them in any combination you see fit for your brand.

Business advantages of using email

So far in the first two sections, we’ve discussed email capabilities and front-facing advantages of using email marketing. Now let’s focus on how using email marketing affects your business internally.

12. Email’s a great channel for customer acquisition

We’ve already mentioned how email is a great tool to inspire action in customers. This holds true for acquiring customers too.

A well-crafted email marketing campaign, that addresses the needs and pain points of your potential customers will help you build a great relationship with them.

Then if you add call-to-action options in your campaign, you’re sure to acquire new customers along the way.

Mckinzey conducted research in 2013 where they discovered that email is multiple times a more effective channel at acquiring customers than popular social media sites like Facebook and Twitter.

Although this research is only until 2013, you can see the trend growth for Email from 2010 onwards, and the graph speaks for itself: email marketing, as a customer acquisition channel, is being adopted increasingly because of its effectiveness.

13. Email generates website traffic

Imagine you’ve grown your email list to 100,000 contacts, and you have an average click-through rate of 5%.

Now imagine you publish an article that announces your latest product launch and you share it with your email list. Even if 5% of the recipients click and visit your article, you’re going to have 5000 people who immediately know about your new product. At almost no cost!

14. Email drives sales

This advantage works in combination with the two points mentioned above. You can increase sales through email by 1) acquiring customers and 2) driving people to your website where they can browse your product(s).

15. Email is cost-effective

I’ve mentioned throughout the article how cheap it is to use email compared to other marketing methods. But this advantage is so big, it’s worth highlighting again.

You can reach a large number of consumers for less than pennies per message. And if you have a small mailing list, most email marketing providers will cover you with their free plans.

Mistakes in emails are easy to rectify and don’t cost any additional dollars. Plus you’re essentially giving up all costs of media acquisition. You’re cutting out the middle man and in essence becoming your own media company as email lists are your own private and direct source of communication with customers.

16. Email and marketing automation combined make communication smooth and efficient

You can use automated emails to reduce manual workload and satisfy customers through sending automated:

• Welcome emails
• Thank you emails
• Onboarding emails
• order fulfillment and tracking emails
• autoresponder emails for frequently asked questions
• discount coupon emails to frequent customers

The Biggest advantage of email marketing

17. You own your own data!

Search engines and social media networks are constantly updating their algorithms to improve user experience. Sometimes these tweaks can affect your search results ranking and social visibility.

Imagine if a big algorithm change comes through and you get buried under the rubble. Having a strong email list in such a scenario will be a lifesaver. You would still have a direct line of communication with your leads and customers and can keep them informed with the latest company news and updates.

The point of any marketing campaign is to get responses from users. Create eye-catching CTAs, stunning emails with Wooflo email Systems . Improve your CTR and open rate in simple clicks.

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There you have it

If you’re considering using email marketing for your business, or are just wondering if your current email program is worth it, I hope this article sheds some light on all the great things email marketing can do for you.

While all the advantages mentioned are well documented and realistically achievable, it’s important to remember to have a clear execution plan in place for your email marketing. And finally, you need to have grit and patience for results to start showing. Never give up too soon.

Do you agree with the advantages of email marketing mentioned in this article? Share your emailing experiences with us in the comments below.

Rukham Khan